Afterall, these are the people that can help you get assistance for your failing transmissions, sliding doors and ignition switch problems.
Every business needs to make a profit or atleast attempt to. I am saying this in defense of my local dealer which has been great!
Yes I pay a premium on all my services and repairs. BUT, they treat me right, give me a ride to the office, pick me up after, Starbucks coffee in the lounge and the repairs are done by certified/trained Honda technicians, as opposed to a high school drop out that has turned a wrench for 20 years.
Anyhow, 2 transmissions later, both outside of warranty and covered by the dealer, 2 faulty ignition switches, free power steering rack @ 102k miles and countless sliding door repairs @ all complimentary costs, I would go nowhere else but my Honda dealer.
I guess it is like Neiman Marcus or Saks Fifth, you pay a premium for good expert service and unbelievable warranty coverage if you're a loyal client.