Ideally, you want the wheels to track straight when rolling so it all depends on the amount of flex in the body and suspension when rolling. There is a certain amount of pulling forward by the drivetrain, even when cruising, so while zero is preferable, if you were going to be off zero but still within spec I'd want it at the negative toe side of spec on a front wheel drive car. Remember, you're talking about 0.16 inches here, between both wheels, so it's possible to roll the car off the rack and put it right back on and get slightly different measurements. The body does flex (strut towers mostly) so the settings do change ever so slightly whenever you move the car.
I've seen different string alignments and finally settled on one that seems to be the most accurate and has given me pretty good results. The key to string alignment is, as you say, getting the string parallel. Using the front and rear track measurements seems to be the best method and is described in the article below. They make some relatively inexpensive tools for measuring camber but I haven't bought one. I use the level method just as described in the article.
The biggest headache is getting underneath the car to adjust the tie rods. I need to make some small ramps as the article suggests but I haven't gotten around to that. What I usually do is loosen up the tie rod bolts before I set my string out and get the wrenches that fit. Then once my string is centered and I start my measurements I can reach around blindly and adjust the tie rods.
The other headache is keeping the opposite side wheel from moving when you adjust one side or the other. You want to set your steering wheel exactly straight when you start but if the opposite side wheel moves when you adjust a tie rod then your measurements will be off and your steering wheel won't be straight. I've thought about getting some of those flexible nylon cutting boards and having the tires sit on top of them to make the wheel turn easier. Also a good steering wheel holder would be really helpful.
With the above suggestions I think it's possible to do it in the 30 minutes the article claims but it's always taken me at least an hour to get it right. I wasn't able to reach the rear adjusting bolts for toe so, if you want to do that, you'll need to get the car up a bit. Remember, the car needs to roll on to the blocks. If you just let it down on to the blocks using a jack it won't be sitting correctly. Caster can't be checked with this method but isn't adjustable on the Ody so it doesn't much matter. My GMC pickup has all the adjustments so I can set toe and camber but can't check the caster which should be checked before setting the others.
Do It Yourself Alignment Tips