We got the "Whale Tail" (Ocean conservation) plate for our Odyssey (actually it was on the Dodge Caravan first). The word is "SKOOKMM" (the proper spelling is skookum, but some lucky devil got to it first). According to Webster's best, it is a Chinook Indian word and pretty much a Washington State thing. It can mean two different things, depending whether one uses it as a noun or a verb. Nounwise, it means evil spirit (maybe something like bigfoot) and as a verb, it means first class, cool, or whatever your generation uses to signify "real neat". It's kinda fun to have. Jerry O.