In 1975, my brother bought a new Toyota Corolla. The dealership put a not large but not small sticker on the bumper announcing who he bought it from.
He stood there and refused delivery of the vehicle. Told them they had to put a new bumper on now, because (a) he wasn't taking it with that sticker, and (b) the sticker couldn't be removed to his satisfaction. It was a permanent sticker.
They fought, and he fought back. Guess what happened?
Ricart Ford here in central Ohio is the world's largest Ford dealer. God, that man has a huge dealership. It's not just Ford, of course; he sells everything on the lower , mainstream end (no Lexus or Acura or Mercedes types) except Toyota and Honda and GM. And this guy has a firm policy: when a car comes off the truck, it goes to cleanup and immediately gets this barn-door sized #1Ricart emblem stuck on the back. Every one.
You can't negotiate, as part of the deal, that that emblem is left off. Nope. The salesman may, out of the goodness of his heart, offer to carefully peel it off before he delivers the car--but the emblem will be put on the car, period. If they catch it within a couple of days, generally it'll peel right off with no ill effects--or so the salesman will tell you.
Check it out:
http://www.ricart.com
Check that #1Ricart logo at the top left of the page. Imagine that about 9-10 inches long, and proportionately high, stuck on the back of everything from a Focus hatchback to an Excursion.
And frequently, you see these things stuck on crooked. Wildly crooked. And people are driving around with these crooked barn-door size Ricart emblems stuck on the backs of their $40K Excursions.
I have a policy: if the dealership is the type to use license plate frames, it means he understands the entire concept and I'm happy to use his plate frame for him. But if he insists on stickers and whatnot permanently mounted, then I don't buy from him. Period.