There are too many variables to set any definitive pressure. Road conditions vary, tire sidewall stiffness vary, people riding comfort varies, and especially road surfaces. What is best for you is just that. Best for your area, tires, and preference.
OK, so if the numbers on the B pillar are no longer valid, how does one determine the proper pressure for the replacement tires?
Assuming you are correct (and I'm not saying you aren't) you've done a fine job of explaining the problem, but you haven't offered a solution.
Is there a constantly updated list someplace that contains the proper pressure for maximum rubber and fuel efficiency cross referencing every single tire available with every single vehicle they can be used on? If not, does everyone not rolling on OE tires have the wrong pressure in their tires because there is no way to know the correct pressure for their specific combination? Unless they just happen to have guessed correctly, that is.
First, ask the tire rep if your new tire manufacturer has a recommended pressure for your vehicle. Some will. Some won't but you can at least start there. Finding a data base with every conceivable variable to tire wear and gas mileage for your vehicle with every option is just not feasible. There are just too many variables at play. And next year there'll be a new tire model out and all that data will be worthless again.
Once you change from OEM tires you no longer have the manufacturers testing data to rely upon. That doesn't mean that your tires will explode if you're 2 psi off "optimum" pressures. You can do your own testing by recording cold pressures before you drive highway speeds and then hot pressure after you drive highway speeds. If you see your pressures are more than 5 psi apart (32 start / 39 end) that's a good
indicator that your tire pressures are too LOW on cold as you have too much contact patch (i.e more friction) with the road.
The 5 psi differential is just my estimate. I don't know of any definitive pressure differential but you don't want them being too far apart. And do your testing in the summer. Not the winter.